seo tips by the best seo company in Kolkata

6 SEO Tips To Improve Your Business Presence on Search Engines

Looking for seo tips to improve your business presence on search engines?

Marko & Brando is one of the best SEO company in Kolkata that has curated a list of seo tips that will help you to improve your business presence on search engines.

Digital marketing has turned tables in the recent years as every business is creating an online presence. Especially, in the post-lockdown era, consumers have shifted online to make purchases, book a flight, or do any other day-to-day activity. With the digital mindset coming in every business is opting to build websites for creating an online presence.

Businesses these days focus on creating beautiful websites and invest a lot in building their web presence. But little do they know that creating a digital presence does not end by just creating an attractive website. If your consumers can’t locate your website, it is a waste of time and resources to construct a website.

Here comes the role of search engine optimisation. When users search on Google, Bing, or Yahoo, you may make it easier for them to locate your website by using search engine optimization (SEO). You may increase traffic to your page and sales by constructing your website correctly and optimizing your keywords.

Here are 6 seo tips to improve your business presence on search engines

1. Relevant Keyword Research

The foundation of any SEO activity is keyword research. Most businesses fail in finding the best keywords for their website. The best source to find keywords for your website is by thinking about the words your consumers will use to search for your products or services.

For example, If you are a provider of SEO services in Kolkata, the relevant keywords for your business can be seo in Kolkata, seo company in Kolkata etc.

2. Do not overuse the keywords on the website

The webmaster guideline by google states that “Make pages primarily for users and not for search engines.”

Many businesses tend to over-stuff keywords on their web pages, thinking that the more the keywords better will be their rank. But this is not the case.

If you are repeating the keywords on your website, it will just irritate the readers and distort the meaning of the content. Ensure that you are writing content in a flow that has good readability.

3. Focus on building links

Your website will appear higher in search results when there are more backlinks to your website. Request links to your website from the proprietors of comparable websites. Offer to promote a link to their site in return for one to yours.

This will help you increase your domain authority score which will in turn help you to increase your ranks on search engines.

4. Publish quality content on the website

Content is the king! This is not just a saying but a truth, after the recent SEO updates by google. Search engines’ primary goal is to assist users in finding the answers to their queries. Therefore, the greatest way to increase traffic to your website is to produce interesting material, such as articles, videos, and photographs, that gives users useful information. To keep your material current, make sure to update it periodically.

5. Ensure that the website is user-friendly

Having a clean and clear approach to building a website is one of the best SEO tactics that anyone can use. The website navigation, website content readability, and website design should be at par when you are looking to improve your business presence on search engines

Have a simple, intuitive website. Make sure your identity and what you have to offer are crystal obvious to visitors.

For SEO, site speed is equally crucial. The last thing you want to do is make your website slow and irritate your users.

The last thing you should do is make sure your website is mobile-friendly. Nowadays, search engines penalize websites that are difficult to view on a smartphone.

6. Make great use of social media

Digital marketing is a huge tree with a lot of branches. These branches are interconnected to each other. The two most important branches of this tree are SEO and Social Media Marketing. Because consumers use social media platforms as search engines, social media is a terrific ally in your SEO strategy.

They’ll frequently use Facebook’s search feature, for instance, to look for businesses or items. When customers search for your business or for similar phrases, your company’s social media page will also appear in the search results.

The majority of your users won’t click past page one of search results. Being seen on the top two pages of search results is considered an excellent position. The majority of people won’t view your page past page three.

A website should be simple to locate, provide users with something of value, and deliver material that is pertinent to their requirements. Additionally, optimising your search engine efforts need not be challenging; you just need to know how to go about it.

We hope that the blog has helped you to gather tips to improve your business presence on search engines. If still in doubt you can connect Marko & Brando which is ranked as one of the best SEO company in Kolkata.

August 10, 2022

Posted By: Marko & Brando

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