How Is AI Shaping The Future Of Digital Marketing

A few years ago, businesses relied on traditional marketing tools like TV ads, billboards, door-to-door salespeople, etc to get their brand into the knowledge of the target audience.

But today, Digital marketing is ruling the business world. It solves all your problems on the tip of your fingers.

Now talking about that, we know how everything has been evolving. People have moved from telephones to smartphones and technology has made them glued to their screens more than ever. No matter what the problem is, people turn to their screens for the solution.

What is the driving force behind it?

COVID-19 has escalated the need for digital marketing for each and every business. In this technologically evolving world, it is safe to say that Digital marketing is the crux of every business.

And artificial intelligence has altered the way how businesses today reach out to consumers and how they strategize their growth in the competitive landscape. It has opened new doors to digital marketing and its techniques.

Today, a humongous amount of data is generated online and that data is of utmost importance to companies to understand where they stand and how can they grow.

Presently, the significance of data is equivalent to gold, and with digitalization growing exponentially every business is springing onto the data gold rush!

AI is the future of digital marketing!

ai in digital marketing

Backed by human intelligence and experience AI is the ‘sine qua non’ of every business! AI is a functional tool that transforms the data into useful information to be considered while making big decisions in any business venture.

AI assists companies in focusing on high-value clients, increasing conversions, and producing sales.

Let’s have a look at the importance of AI in digital marketing:

Turning big data into action

AI processes the huge amount of data that is generated to transform them into fruitful outcomes. With AI and the accessibility to the data by search engines and social media sites like Facebook, Twitter, Instagram, Youtube, etc, businesses are enabled to calibrate and tune up their strategies.

Lead Generation

With the help of AI, you can keep track of people visiting your website or whoever is your potential consumers. It helps collect useful information about your prospective buyers that can be turned into loyal consumers. Detailed information will help you classify your audience.


Customer service should be kept on top of your list if you own a business. Chatbots are an effective AI-powered tool to provide top-quality service to consumers. CRM is a must for almost every business now. They are used for answering customer questions to provide them with a smooth experience. There are bots that answer the consumers’ questions related to a product or service and there is an automatic answer from the chatbot. If the bots can’t answer then it will direct them to a page that helps.

Content curation

The need for content is not going to take a backbench anytime soon. Content is the heart of marketing. Businesses today make use of AI tools to make content that will grab the attention of consumers. Websites and pages are what define your brand, so with the help of AI, you can create catchy headlines and copies to make the audience click!

Position your brand on top with the power of AI!

future of digital marketing

AI holds the solution to accelerate digital transformation initiatives by influencing actions with real-time data.

Marko & Brando is one of the top digital marketing agency in kolkata, with a skilled team working together to make your business shine on the web.

We unify the data that is produced and optimize it to gain useful insights that will help you achieve better and more refined customer service.

With deep insights about your consumers through machine learning and large data analysis, we hyper-personalize consumer interaction based on the data gathered.

Also Read : What are the Top Digital Marketing Trends for 2023?

January 3, 2023

Posted By: Marko & Brando

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