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Brands now compete less on product quality and more on visibility and cultural relevance in the digital world. People will talk about a witty tweet or a perfectly timed meme that often sparks more than a million-dollar billboard. Because of this, Netflix and Zomato have emerged as archetypal illustrations of the most effective marketing strategies in the meme era.

Imagine scrolling through your favorite social media feed and encountering a brand that always resonates with you. You find their posts engaging, relevant, and consistent. What’s their secret? It’s all about their content pillars!