SEO Checklist for Your E-commerce Website

Complete SEO Checklist for Your E-commerce Website

There is no instant solution to improve your ranking. However, you should do a few things before launching a new store or updating an existing one, the most important of which is to optimize your content and website structure. It will help you get Google indexes and drive traffic.

Paid search engine marketing aids in increasing traffic to your E-commerce website. However, combining SEM efforts with search engine optimization (SEO) can significantly expand the reach of your website.

Therefore, we have combined an SEO for E-commerce Checklist for all the small businesses. If this interests you, move ahead!

SEO Checklist for E-Commerce Website

Even though navigating the world of SEO, particularly for e-commerce sites, can be highly challenging, using the following checklist can guarantee that you are heading in the correct route.

Technical E-commerce SEO Checklist

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1. Ensure Website Crawling & Indexing

If the search engine has issues finding, crawling, and indexing, your website won’t rank on the SERP. To make the process easy, add sitemap.xml to relevant pages. This ensures your E-commerce website’s content, page load speed, user-friendliness, crawlability, and indexability are all on point!

2. Resolve 4XX Errors & 301 Redirects

The Google crawler cannot index your website due to broken or invalid links. Such 4XX errors can be caused by server malfunction or temporary shutdown, an obsolete sitemap, a deleted or relocated page with no redirect setup for out-of-stock products, and so on.

Use a 301 redirect to fix a 404 error. Usually, a 301 redirect is the best way to implement redirects on your website. For example, if a user types in your website’s old URL, a 301 redirect will automatically redirect the user to your website’s new URL. Google Search Console can help you fix these errors.

3. Double Check Excluded Pages

Make sure you double-check the excluded pages you don’t want Google to crawl. Add code robots.txt to the particular files. Often the list contains pages such as wishlist, cart, customer profile, etc. Google Search Console can help you locate excluded pages and ensure you include essential pages.

4. Add Schema Markup to Your Site

Schema markup, aka Structured Data, is a batch of HTML tags allowing Google to display the price, rating, availability, and product details on the search results page. Structured Data helps the search engine better understand and display the website content.

Keyword E-commerce SEO Checklist

1. Conduct Keyword Research

Keyword Research is the most crucial step in improving SEO for an E-commerce website, as it discloses what users are searching for.

Consider the metrics keyword volume, the rank difficulty, and the relevance to find the most effective keywords for your brand.

An essential tip is to choose keywords with high search volume and low ranking competition or difficulty.

Take help from various free tools such as Ahrefs, etc. are available in the market.

2. Keyword Intent

Ensure the keywords you target reflect the right search intent.

Google RankBrain assists in determining whether a query is informational or transactional. As an e-commerce site, you should focus on transactional keywords.

You can determine the type of a term by searching it in an incognito mode to analyze the results.

You’re on the right track if the query leads you primarily to product pages.

On-Page & Content E-commerce SEO Checklist

1. No Duplicated Content

Google promotes high-quality, unique content over duplicated content and might not show your website on the SERP.

For an e-commerce website, you should consider consolidating individual product pages into one to avoid duplicate pages and increase site responsiveness.

2. Optimize Title Tags, Alt Text and Image File Names

Emphasize optimizing your website content. Always add primary keywords to your title tags and meta description. Don’t forget to add targeted keywords to your URLs as well. To ensure a better website crawl, you can add alt text to describe the images and videos on the website. Using descriptive and meaningful file names also helps in SEO Ranking.

3. Improve Any Thin Content

Any information that doesn’t add value or is unrelated to the web page can also impact the e-commerce website’s ranking. Regarding your e-commerce website, it could be any product page without a product image, details, specifics, or any other data valuable and vital for your potential customers to convert.

4. Mobile First Indexing

Did you know Google first indexes through the Mobile version of the e-commerce website? It demands your website should be mobile-responsive as well.

As for an E-commerce website, ensure that your website adjusts to different screen sizes. Keep the URL of the mobile and desktop versions the same because the URL of the mobile version will be indexed first.

That’s a Wrap!

And that’s a wrap! We hope the ten checklist items on our SEO for e-commerce help you increase your business’ monthly website ranking, traffic and conversions.
E-commerce is a competitive market. Many e-commerce entrepreneurs want to increase conversions and are trying to create an online presence, so one has to be very particular for e-commerce SEO activities that rank your website on the search engine.

Sounds too much to do?

Chat with us about SEO services in Kolkata at Marko & Brando to see if we can help. We offer SEO Content and Strategy, Technical SEO, Keyword Research Services, Social Media, and more!

To get started, contact us today.

Grow your Small Business with Marko & Brando!

Also Read: Complete SEO checklist for Your Shopify Website to Get a Better Rank on Google

December 7, 2022

Posted By: Marko & Brando

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