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Googlebot is the invisible force behind every search ranking. Over the years, Googlebot has evolved into a sophisticated web crawler that not only discovers content with quality, usability, and technical performance. It acts as a gatekeeper by evaluating the content to bring to the Google Search Engine. For an SEO professional, understanding the crawl purpose to crawl budget every action determines the search results. Therefore, mastering the Googlebot is not an option; it's a difference between staying hidden and dominating SERPs.

Google has officially rolled out its August 2025 spam update, sparking conversations across the SEO community. This Google algorithm update focuses on enhancing search quality with enhancing content, link spam, and low-value AI-generated content that clutters search engines.

The digital marketing sphere is a very fast-paced environment, especially in today’s world. AI and SEO are no longer separate concepts, and it comes down to one. Search engines are being re-optimized in the way Artificial Intelligence wants to transform websites. Content creation and keywords are being affected in the same manner.

Today’s marketing is a two-way game, on one side traditional brand building with the world of big TV ads, billboards, and reaching people with campaigns. Seasoned marketers who have climbed the corporate ladder to excel in this arena.

This blog post will break down zero-click searches, show how AI is changing the search results page, and share easy-to-follow tips—voice search work, smart use of structured data, and fine-tuning for search intent- that keep your business in the lead.

In this article, you can get an understanding of common reasons behind a Google Business listing being suspended and how you can restore it through the right reinstatement process. This expert guidance is given under Marko & Brando (M&B), the best digital marketing agency in Kolkata, can help you prevent and resolve these issues.

Today’s digital era jewellery brands no longer rely on footfall, neither need a display glass to showcase the attraction of the brand. The rise of e-commerce, social media, and mobile browsing has completely reshaped how consumers choose and their buying behavior. Every jewelry store's digital marketing strategy is a blend of traditional with technology and needs to be polished as a diamond to sell.

Web APIs (Application Programming Interface) are powerful tools that enable developers to create web-based applications and pages, which are commonly referred to as “mashups.” These mashups integrate data from various online sources, which can be accessed and utilized through the Web API. With the help of Web APIs, developers can combine functionalities and data from different sources to build more advanced applications.

Search Engine Optimization (SEO) is not just about keywords, backlinks, and ranking; it’s evolving into a multidimensional ecosystem driven by artificial Intelligence, user experience, and content strategy. The future of SEO is bringing up new trends like AIO (AI Optimizer), GEO (Generative Experience Optimizer), SXO (Search Experience Optimizer), VEO (Voice Engine Optimizer), and the latest from Google, SGE (Search Generative Experience).

Generative Engine Optimization, or GEO, is the practice of optimizing content so that it shows up in responses generated by AI tools. Unlike traditional search engines like Google, where results are shown in a list of links, generative engines like ChatGPT respond with paragraphs that directly answer user queries. GEO aims to ensure your brand or content is referenced within those AI responses.