January 17, 2023
Looking at the future of graphic design that is under the wing of AI it is safe to say that it is wholly taking over the design industry. AI is turning out to be more than a revolution today. The business world is conveniently resorting to the smartness of AI due to its dynamic approach to the industry.
Remember in ‘Her’ how Theodore fell in love with AI? Well, so is the surge in digitalization, not similarly! But you get the point right? The movie gives us a glimpse into the future of AI and looks like we are already onto that!
But if you’re wondering if AI is going to replace graphic designers, the answer is a big fat NO! This is not a world where we choose modern technology over traditional. This is when we co-work with the existing methods to create an outcome never imagined before. AI is simply going to facilitate the job of graphic designers, opening new ways of designing.
Sure AI can give you the best machine-generated results with a matchless design framework. But what Artificial Intelligence lacks is a human touch that is ‘emotional intelligence’.
So it can never really match or outperform the human mind when it comes to creating art with a personal touch. And also, when it comes to implementing technology in the business world, we need to understand that on the other end of the screen is a human. And they’re not trusting a machine but a human equipped with the power of the latest technology.
So simply put, AI and graphic designers go hand-in-hand when it comes to graphic design.
AI is swiftly positioning itself as one of the most important and influential technologies of our time. From how we conduct searches to how we interact with our multiple electronic devices, AI is slowly but surely becoming more and more integrated into our daily lives. AI assists designers in making out-of-the-box graphics with tools like UIZard, Khroma, Vance, Fronty, Let’s Enhance, and many more.
One of the most well-known wonders of AI is when Nutella used an AI algorithm to generate millions of quirky and unique packaging. To be precise, the algorithm was taken from a database of several colors and patterns to create seven million different versions of Nutella’s packaging and all of them were sold out within a month.
With the help of the humongous amount of data that is presented to the algorithm enhances its performance. So with the help of AI tasks like visual perception, speech recognition, decision-making, and language translation—which often need human intelligence, judgment, and creativity—can be performed by computers.
Let’s take a look into how AI is shaping the future of graphic design industry and why is it essential to it.
Human creativity is what AI lacks. So AI helps designers to make the best possible use of their creative minds with the data generated. AI takes care of trivial things saving the designer’s time and creativity for concepts and designs. An AI assistant can help them find relevant references or gather information, or even find the best editing tool for them.
There is every reason to believe that AI is going to rocket the productivity and the quality of graphics in the days and ages to come. Designers will be able to create designs that are even more spectacular and have a bigger impact as a result of the growing sophistication of AI.
Do you ever notice how Netflix recommends movies and series based on your watch history? Well, that is the power of AI!
Just like that, it saves the users the hassle and time, they do not have to go through content and designs they aren’t interested in.
AI can quickly transform low-quality, pixelated, blurry photographs into ones that are high-quality, tidy, and sharp. Additionally, they can quickly address color, contrast, and poor lighting concerns for you. Recovering photos and enhancing resolution can be done much more easily thanks to a variety of AI-based image improvement technologies.
Artificial intelligence helps designers create multiple variations based on a pattern. The algorithm extracts the colors and patterns of a design and then creates hundreds of versions based on that. For instance, a designer wants to create a logo. They can identify brand colors and abstract patterns. Artificial intelligence then uses the patterns to create a range of distinct designs while still sticking within the domain.
Graphic design powered by AI is just what you need to shape the success of your business!
At Marko & Brando, we believe that engaging and interactive branding experiences result from a fine balance of clever design thinking and efficient use of AI.
Artificial intelligence is the future of graphic design and there is no second thought about it. If you are looking for the perfect graphic design company for your brand then we are just what you were looking for!
With experience in designing for over 1000 brands, we will help yours flourish with our exceptional design solutions.
Contact us today to get the best experience of both technology and creativity!
January 17, 2023
Posted By: Marko & Brando
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