Google August Core Update 2024: Changes, Impact, and SEO Tips

Noticing sudden fluctuations in your website’s Google search rankings? Have no clue what caused it? Then it’s time to check the latest Google core algorithm update. In August 2024, Google introduced one of the year’s most anticipated and impactful core updates. One of the aims of this new Google core update is to highlight valuable content from smaller, independent websites that are creating useful, original content on relevant searches. Here’s everything you need to know about this new update.

Do you know what a Google Core update is? Let’s understand this first –

A Google core update is a major change to Google’s search algorithm, which helps decide how websites rank in search results. Google rolls out these updates several times a year to improve the quality and relevance of the search results it provides. The goal is to make sure users find the most useful, accurate, and up-to-date content when they search online. These updates can affect how well websites perform in rankings, so businesses need to stay updated and adjust their SEO strategies accordingly.

But this new algorithm update is not just a regular core update. There are some vital reasons behind the Google August 2024 Core Update:

• The Google Core Update August 2024 is designed to prioritize content that genuinely benefits users and reduce the visibility of content created only for SEO purposes.
• This update responds to feedback from small and independent creators who were negatively affected by the previous updates.
• It’s part of Google’s ongoing effort to improve how content is assessed, emphasizing its value over just SEO tactics.

On this subject, John Mueller, Search Advocate at Google, shared insights. He stated that,

“This Google core update, August 2024 is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.”

He Further added, “This August 2024 core update “aims to better capture improvements that sites may have made, so we can continue to surface the best of the web,”.

Significant Updates in the August 2024 Core Algorithm Change

Emphasis on Content Depth and Originality

• What Changed: The Google Core Update August 2024 places a stronger focus on content that offers in-depth analysis and unique insights. Unlike before, where high-quality content was valued, this update pushes the need for content that thoroughly covers a topic with original perspectives. Websites with shallow, duplicated, or repetitive content have seen their rankings drop significantly.
• Why It Matters: Websites providing well-researched and detailed articles are now more likely to be rewarded. Conversely, sites that rely on aggregating content or producing minimal-effort articles face penalties. This is especially important for industries like news or affiliate marketing, where content can often be recycled or slightly altered.

Reduced Visibility for Low-Value, SEO-Centric Content

• What Changed: With the Google Core Algorithm Update, content created mainly for ranking purposes rather than genuinely helping or informing users is being pushed down in search results. Google is refining its algorithms to favor content that serves user needs over content designed to manipulate SEO.
• Why It Matters: Websites that focus on creating content to rank well, without providing real value to users, will see their visibility decrease. This change aims to ensure that search results are populated with content that is useful and relevant to users.

Strengthened E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

• Experience: Google values content from creators who have hands-on experience with the subject matter. For example, a blog post about medical treatments written by a certified doctor will be prioritized over one written by someone without medical expertise.
• Expertise: Expertise involves having detailed knowledge in a specific field. For instance, a tech review site run by industry professionals is considered more authoritative than one managed by amateurs.
• Authoritativeness: This refers to the reputation of the content creator or site. A news website known for its reliable reporting will rank higher than one with a questionable reputation.
• Trustworthiness: Trustworthiness is about credibility and honesty. For example, a website with user reviews and transparent information will be deemed more trustworthy than one with misleading or unverifiable content.

Reevaluation of User Experience (UX) Signals

• What Changed: The August 2024 Google Core Update re-evaluates how user experience impacts rankings. Factors like page load speed, mobile-friendliness, and ease of navigation are more crucial than ever.
• Why It Matters: Websites that offer a smooth, enjoyable user experience are rewarded with better rankings. Poor UX, such as slow loading times or difficult navigation, can lead to lower search positions.

Increased Scrutiny of AI-Generated Content

• What Changed: The update introduces stricter measures for evaluating AI-generated content. Google is increasingly focused on ensuring that AI-produced material maintains high quality and serves user needs effectively.
• Why It Matters: Websites using AI to generate content must ensure it is valuable and not just filling space. Poorly written or irrelevant AI-generated content can negatively impact rankings.

Guidance for Webmasters During the Implementation of the Google August 2024 Core Update

Webmasters should prioritize creating content that genuinely addresses user needs rather than focusing solely on search engine optimization. Content should be valuable, informative, and engaging to effectively meet user expectations and improve long-term performance. Additionally, Google has updated its help page for core updates, offering detailed guidance on adapting to these changes. This resource is crucial for understanding how to align your content with the latest algorithmic shifts and ensuring that your site remains compliant with Google's evolving standards.

If you want to make the most of this update for better website rankings, it's a good idea to consult with digital marketing agencies who are experts in this. One such expert is Marko & Brando, one of the top digital marketing companies in Kolkata. They specialize in delivering top website rankings through expert content strategy, technical SEO, and precise keyword research. Their commitment to staying updated with industry trends ensures exceptional results for their clients.