SEO Content Guide

The Ultimate Guide to SEO Content

Want to rank #1 on Google for competitive keywords?

As per Google, ‘content’ is among the top 3 factors to rank higher on the results page.
Content SEO is a vital part of any SEO strategy. Without content, your site can’t rank in search engines.


According to HubSpot, regularly publishing blog posts can drive 350% more traffic to your website than those that don’t.

This ultimate SEO content guide covers the most critical areas of content SEO. Keep reading if you want to learn how to write content that ranks.

What is SEO Content?

Content SEO is creating content that helps your web pages rank high in search engine results pages(SERP).

Quality content that ranks isn’t optimized for SEO only. Instead, its content keeps the reader’s experience in mind and ensures it answers any questions about the target keyword or phrase.

You must consider three significant elements to produce content that will rank your website well: keyword strategy, site layout and copywriting.

Types of SEO Content

Here are some of the SEO-friendly content types:

1. Product Pages

These pages are essential for any retail or e-commerce website. A well-optimized product page can be SEO content as well as a PPC landing page.

2. Blog Posts

A blog is the foundation of creating streamlined and effective SEO content. Blogs target the audience’s queries and specific keywords and are more attractive than product pages. Blogs are also helpful in building site authority.

3. Articles

These pages can be interviews, news or publications. This content is used more by magazines, newspapers and fashion websites.

4. Lists

These are basically blogs framed in the format of lists. Lists Titles are easily found on the results pages and therefore have a high clickable rate.

5. Guides

These can be a combination of lists, blogs or articles. Guides convey a series of information, which generally can’t be stuffed into one blog. These can be helpful to generate traffic to the website and keep the user engaged by driving them to different web pages in your website due to the bifurcation of information.

6. Videos

Depending on your site or business type, videos can be a great way to attract and reach an audience. Very few sites use video; consequently, you can take advantage of creating a video tutorial rather than making a blog.

7. Infographics

These are large images where data on a single topic is put forward in a structured manner. However, since so much information is filled in the photo, the search engine might find it difficult to read.

8. Slideshows & Images

Images speak louder than words. Therefore, sometimes, the slideshow is used to display images. Ensure that the title, image file name, etc., is optimized.

How to Develop SEO Strategy?

SEO Content

Now we understand how SEO-focused content strategy can do wonders for your site.
Let’s get started with apprehending the steps to doing the SEO content the right way.

1. Define your goals

Decide what you are ultimately trying to accomplish. Developing your goals will help you determine the type of content to create and the calls to action.

Let’s say you have an e-commerce website; then driving more traffic and increasing conversion rates can be your goal.

2. Identify your Target Audience

You must first understand who your target audience is to produce content that appeals to them. Therefore, the next stage is to identify to whom you’re targeting your content.

To help you with this part, you can consider talking to various frontline teams in your organization, such as customer service, sales, PMs, SMMs, and many more.

Find out what issues your audience is facing and what content could be developed to address those issues. Once you know the typical SEO-related queries, you will have a considerable volume of content to respond to those issues.

3. Create an editorial calendar

The next step is to create an editorial calendar, which will dictate the timeline for publishing new content and further details of the content. This calendar will help you schedule content regularly and avoid last-minute delays. For a streamlined process, research to decide the topics and use a tool such as Outlook to make your calendar.

4. Analyze and re-assess

The final step is analyzing your efforts. Regularly examine the website’s content, and SEO audits to understand the areas of improvement. The engagement measures to look for include page views, links clicks, comments, social media shares (Facebook likes, tweets, etc.), and conversion rates. Make sure to constantly work the two goals while analyzing your SEO Content: updating and improvising SEO content on old blogs and studying your website trends to optimize your website.

Kickstart your SEO Journey

Your SEO Content strategy need not be complex. In fact, simplicity and consistency is the key.

We understand that many small businesses might get overwhelmed in kickstarting their SEO content journey. Optimizing your website content should be the top priority if your goal is increasing conversions.

Marko & Brando, one of the best SEO companies in Kolkata, can help you with this dilemma. Connect with us to understand the improvements required in your website and seek actionable steps for the same.

Also Read: Confused! Which On-Page Element Carries the Most Weight for SEO?

December 12, 2022

Posted By: Marko & Brando

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