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SEO Strategies To Optimize For Voice Search

Let’s say you have to search for the best mobile phone under 30,000, with a 64mp camera, a lightning-speed processor with a metal back in the color black.

Would you prefer typing it out or just using the voice search?

Of course, you would go for a voice search. Why?

The digital generation thrives on convenience. With each passing day, people are becoming more and more reliant on technology to do as much as a simple calculation. It saves time and gives error-free results.

Search engines today have facilitated the most arduous tasks of searching for anything around the globe. And with voice searches, finding anything online has become a cinch.

As Voice searches are gaining preference, search engines have relatively improved their ability to comprehend lengthier and more conversational queries and display more relevant results.

Voice searching started with smartphones and it quickly escalated to voice assistants like Google Assistant, Siri, Amazon Alexa, and, smart speakers like Alexa, Google Nest, Amazon Echo, etc.

Searching is now easier, faster, and filtered with VOICE SEARCH!

Now you probably know the impact and importance of SEO for your business right?

Similarly, voice search SEO is gaining popularity day by day as they give you an opportunity to gain organic search traffic. It gives you leverage to reach new consumers who use their smartphone voice assistants and smart speakers to make a query or purchase.

According to Google 27% of the population relies on voice searches today. If you want your page to appear on Voice searches you need to make your content conversational.

Voice searches are different from text searches. For instance, you have to find a good agency for SEO in Kolkata, if it’s a text search you are likely to type something like ‘best SEO services in Kolkata’. But if it’s a voice search it would be in a conversational tone like ‘Where can I find the best SEO services in Kolkata’. So now your job is to make your web content Voice-SEO-friendly and not just SEO-friendly.

SEO services in Kolkata

Voice search SEO is preferable today since it is easier, hands-free, and lets you multitask. And to rank on top of Voice Search Engines you need to implement some strategies. Let’s have a look at the key points to keep in mind:

  • Target Long-tail Keywords in your content.
  • Use engaging conversational keywords and language in your content.
  • Using Schema Markup will enhance the relevance of your content.
  • Make sure your website is mobile-friendly.
  • Your website should be fast.
  • Use multilingual SEO.
  • Give priority to local SEO for your local business.
  • Try to get featured snippets from Google.
  • Create content keeping your consumer persona in mind.
  • Build an FAQ section, that will help your users have an immediate and crisp answer.

Build your brand with the best digital marketing agency!

The use of voice search is increasing due to its ability to understand and answer questions in a more interactive and engaging manner.

With strategic Voice Search Optimization, you can tap into a new group of users.

Are you looking for the best SEO services in Kolkata to elevate your brand?

Then Marko & Brando is the answer to all your marketing needs. We have an exceptional SEO team that will rocket your brand value and awareness. We incorporate the best SEO strategies that will help you gain more traction and appear on top of search engines.

Also Read: The Ultimate Guide to SEO Content

January 20, 2023

Posted By: Marko & Brando

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